watching Helvetica, i learned that helvetica is the name of the most commonly used type you see in your everyday life. people use that font for advertisements, store names, and even signs in store windows. helvetica is a universal font because it is easy to read, very common and basic, and simple but bold when used the right way. plus helvetica looks very good across a busy backgroud because it is so plain. some reasons for not liking helvetica is that it can come across very boring and unoriginal. it is a very overused font that people can get tired of because its not very unique.
type can be used very creatively. you can make an advertisement with no pictures, but it can still look really cool because the type is different sizes, colors, and directions. another cool way i saw type used in the film was on a human body and it looked like the words were carved into the skin an had left scratches.
im not really sure how i am going to use type differnetly..even though they showed many ways to use type in the movie, i dont know how to do all of it. but i will try to come up with cool new ideas anyways.
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